As blogging is all about personal style, I love sharing new brands I've stumbled across that really hold their own amongst the typical high street fashions. Those that have their own individual aesthetic and often represent something more than just clothes.

My current new favourite is a brand titled "SGC NYC," so I got in touch with them. Their inspiration and pieces are said to stem from influences of fashion, art and music - which sounded just my sort of thing. On asking what they then felt their clothes stood for, the answer was simply "youthfulness, individuality and New York".

I loved the new season photoshoot they set up [see below], and the collection is exactly what I love to wear - simple, loose pieces to layer with a little bit of flair. I also love the fact you can see the design process from these sketches!

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If you want to check out the clothes for yourself:
http://www.sgcny.com
And ensure you watch their campaign video:
http://vimeo.com/17692556

What new brands have you guys stumbled across?
xx

What Ever Happened?


I want to be forgotten, and I don't want to be reminded...

I wait and tell myself "life ain't chess"

Yes, more absence. I'll try and sort that one out.

Shirt: Miss Selfridge
Shiny Leggings: H&M
Wedges: Evans?

Finally off home today for Christmas! Have spent the last week working in Norwich and therefore staying at University. Bit depressing..! Plans for the next few weeks include home, London, NYE, my birthday and hopefully a holiday! But I should also get quite a bit of chance to do some blogging.

xxx

Listening to: What Ever Happened? - The Strokes


Cupcakes, Canapes, Fireworks and the London Eye...An Aussie Event

So finally about month or more later I'm back. University has been the most insane thing.
When I feel like I'm doing absolutely nothing, I'm busier than I've ever been.
Work, play, writing, drinking, friends, trips, societies; it's all go.

The whole point is, I'm actually hoping I'm "back".

Lots to share with you all but let's start with the Aussie "Take The Heat" Product Launch on Friday 5th November.
for those of you who don't know I'm actually included in a group of girls known as the "Aussie Angels" - we represent the brand, go to the events and are here to tell you all about their brilliant products.

The launch event was simply amazing, all us girls were 100% spoilt and the only thing I paid for was a tube there and back...yes, spoilt is an understatement. I checked into the hotel where myself and my sister were being put up for the night by the Aussie team, before hunting down fellow Angels & setting off for the night.

We all met outside the London Eye, full of excitement. The Aussie team had organised for us to go round not just once, but twice, on fireworks night too which was a lovely experience. We were treated to a lot of free champagne and the most delicious canapes I've ever tasted from "The Pommery" [Australians called the English "Poms" for those of you that don't know! - this was the point I excitedly texted my Australian flatmate...].

Aussie Angels in the pod behind us

The girls in my "pod"

After this we were whisked off in two Hummer limos - a surprise for us all - to Jewel Bar, just off The Strand.
We all got a little overexcited by them and thoroughly enjoyed the gigantic bottles of champagne.

Aussie Angels in one of the Hummers

Outside the Hummers

Carrie, myself and Lucy in the Hummer

Outside the bar we were met with a woman doing tricks with fire batons - all matching the theme of the Take The Heat products. Once inside more drinks were on offer, eventually moving from champagne to some delicious cocktails - I opted for the French Martini [full of pineapple juice, yum!].

We were also provided with slates of hot nibbles ranging from calamari to ribs and mini pizza slices. The food and drink was rounded off with cupcakes - what's an Angel night out without cupcakes to be fair...

Myself & Tess, my sister & guest

The products themselves.
The Take The Heat products may be some of my new Aussie favourites - although my love for their anti-frizz collection still holds strong. The new products smell absolutely delicious, and as always they've outdone themselves with the collection ranging from shampoo and conditioner, to a deep treatment, as well as a spray and a mousse.


As always I'm so grateful for the generosity of the Aussie team. Before the event they even sent us all the products along with slippers, hot chocolate, and a hand muff! The event was a great success, one of the best nights I've had, and it was lovely to see Emma, the rest of the Aussie team, and all the Angels once again.

Apologies for the huge post. And the use of my old camera rather than DSLR.
lots of love
x

London Fashion Week

Orla Kiely
Image and video hosting by TinyPic
Louise Gray
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Craig Lawrence
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Image and video hosting by TinyPic
[Daisy Lowe at] BodyAmr

Fashion Week.

I've been stupidly lucky. One standing show and all the rest seated; ridiculously good positions for Louise Gray and BodyAmr.
I could go through the shows in detail but you can find it on Style.com really...
So instead it's my experiences, my p.o.v.

I've had products and makeovers from the deightful people at MAC - a little review coming soon. Been allowed backstage at Ones To Watch where I met the deightful Charlotte Taylor, A. Hallucination guys and Georgina Hardinge. Spotted the gorgeous Lily Allen at BodyAmr, before seeing
Daisy Lowe (my absolute favourite!) and Amber Rose (Kanye West's girlfriend) walk. It may seem like I'm name dropping but the buzzy audience atmosphere around these events means they're worth a mention.

Other highlights include catching up with the lovely fashion friends I rarely get to see. The exhibitions have been a wealth of talent and making new contacts. And I loved the Orla Kiely presentation as always, plus added Craig Lawrence to my interest list.

I'll be sharing images and brands and other experiences with you for weeks to come. But thanks to four hours sleep I'm off to bed; Matthew Williamson beckons tomorrow...


xx

Predictable London Fashion Week Post

So guys, tomorrow it all kicks off and I'll be there!

Keep an eye on my twitter here for up to the minute photos and news.
Alternatively I'm be trying to post at the end of each day...which could be interesting as this season I also have parties after the shows.

My schedule for tomorrow includes:
Paul Costello, Caroline Charles, Ones to Watch [including backstage access!], Maria Grachvogel and Prophetik to name a few. As well as the Prophetik party in the evening.

I'll be taking 100s of photos of outfits, the catwalks, backstage hair and make up and lots more.

Now something special for you guys:

Pyrenex Premium have a special pop-up store to coincide with London Fashion Week which will be debuting the collection to London for the first time! It'll be open for fifteen days as of this Sunday and you're all invited to go down and take a look.

The new collection is specially designed by Alex Mabille and compromises of "twenty high-voltage down jackets". Every type of jacket seems to have been created from biker to bomber to cape...To me that sounds more than a little bit exciting. Plus you get an exclusive first look!

Address:
Air Gallery
32 Dover Street
W1S 4NE

I'll be at the launch party and I can't wait to get my hands on these jackets. Down jackets...can you imagine how soft they'll be?!

Hope you enjoy my coverage ;)

x

A love affair with Jasper Garvida

I was kindly invited to the My Sugarland blogger event last Wednesday and took along my beautiful friend and fellow blogger Molly.We previewed the new collection and browsed the vintage rails, whilst being tempted by a famous chocolatier; popping candy and the salted caramel were amazing.It was a chance to meet fellow fashion bloggers, plus have our hair and make up done by professionals [I didn't get round to the hair part...]. Then we chose items and styled them up before having our photos taken professionally.

Shirt: Jasper Garvida
Shorts: John Rocha
Brogues: My own
Hairband: My Sugarland

I fell head over heels for this shirt...silky soft with sculptured shoulders. Not sure I can quite afford the price tag at this stage but here's hoping. Not long now until London Fashion Week; in fact just three days and I'll be on my way to London. I went shopping yesterday with the lovely boyfriend and picked out some new treats to wear. Tickets are actually turning up and I got the most amazing news yesterday that I'd been invited to the Matthew Williamson show. Excited? Moi? If you're there be sure to drop me a line! xx

Life is hectic and spontaneous at the moment. Final summer trips and a lack of internet has left for sporadic posting. I'll finally be back for permanent times shortly. And I actually have stuff to share like some photos of behind-the-scenes at Company magazine, blogger event coverage, and who can forget London Fashion Week. I don't know what to wear, tickets are coming in, I have some plus ones which equals fashionable friends and it's not far at all now. Fashion week is for eating little, inspiration, sore feet and friends who you only ever see at fashion-related events but click instantly with. I can't wait to catch up with some of mine and bring you all the photos, trends and gossip from the front row [or back row ;)].
I'm covering for a few different magazines but I'll also post up on here just for you guys.

This jumper was an incredibly kind gift from the people behind Rare clothing; Think Publicity. I was devastated that I had to miss the blogger preview event and it was so lovely to be emailed a month or so later offering an item of my choice. The team is always so generous and polite - a big thanks to Almina & Lauren. It's so soft and I love the detailing - a little bit quirky!
For those who want to get their hands on it - it's £39.00 from rarefashion.co.uk :)

If you haven't checked out Rare's gorgeous new AW10 range, including the Opulence line, I seriously advise you to now. They've stepped up their game to produce some beautiful dresses and Acne-style shoes. I've already added about 10 pieces to my lust list.

Off I go now but there'll be a post on Sunday. And I'll also get round to all your lovely, supportive comments!
x