First off: As a new addition to the NJAL writer's team I was sent this lovely press release. I'm so gutted I can't go (due to being home, ill etc), especially as I was invited to the invite-only drinks party. Please do go along though, by some amazing pieces, and take lots of photos so I can fuel my jealousy even more.
NJAL, the leading global business directory for showcasing avant-garde fashion designers, is unleashing its online array of unique designs in the form of a Pop-Up Store, bringing the collection and consumer even closer together. During an exclusive, two-day only event in Notting Hill, professionals and creators will have the chance to meet and mingle in a fresh and inspiring surrounding.
THE ONLINE SHOP has been providing access to rare fashion pieces from a wide selection of fashion brands for four months now. Each month is hosted by a fashion personality; Robin Schulié, Diane Pernet and Amanda Lepore all happily lent their names to THE SHOP. Most recently the latest sell out collection was chosen by supermodel Lara Stone, W Magazine’s current "most wanted face of the moment", winning the attention and acclaim of global fashion media.
THE LOCATION has become a favourite amongst the London fashion set, being renowned for its glamour. Beach Blanket Babylon occupies a prominent position in an old Georgian Mansion in the heart of Notting Hill. Famous for its unique interior design blending Boho Chic, French Country Style and Rococo; it is known the world over as a by-word for lavish luxury.
LARA STONE’s uniquely selected collection will be available in the store, alongside a wide range of our most inspiring young designers’ work. The pop-up store will benefit NJAL’s most promising designers with crucial exposure in new markets. Furthermore, the event will help raise awareness of young and upcoming fashion, but also promote the idea of sustainable fashion.
THE POP-UP STORE will take place on Friday 23rd October 12 lunch – 11pm and Saturday 24th October 10am – 3pm. As a further exclusive offer guests can receive 25% off lunch or dinner on Friday 23rd, and brunch on Saturday 24th by bringing their invite along. Come down to experience the frontlines of fashion and to shop otherwise off limit design in an inspiring environment.
THE NJAL POP-UP STORE BEACH BLANKET BABYLON 45 LEDBURY RD LONDON, W11 2AA
RESTAURANT RESERVATIONS: 020 7229 2907