As blogging is all about personal style, I love sharing new brands I've stumbled across that really hold their own amongst the typical high street fashions. Those that have their own individual aesthetic and often represent something more than just clothes.
My current new favourite is a brand titled "SGC NYC," so I got in touch with them. Their inspiration and pieces are said to stem from influences of fashion, art and music - which sounded just my sort of thing. On asking what they then felt their clothes stood for, the answer was simply "youthfulness, individuality and New York".
I loved the new season photoshoot they set up [see below], and the collection is exactly what I love to wear - simple, loose pieces to layer with a little bit of flair. I also love the fact you can see the design process from these sketches!